Social media company Snapchat has unveiled its new augmented reality (AR) glasses, which will be available for consumers in the fall of 2026. Announced at the Augmented World Expo 2026 in Long Beach, California, the glasses, known as Specs, are now available for preorder and are scheduled to begin shipping in the fall of 2026 in the United States, United Kingdom, and France. Customers can reserve a pair with a refundable deposit, while the full retail price is set at approximately $2,195.

According to Snap, the new glasses are significantly lighter and more practical than earlier versions. The device functions as a standalone wearable computer and does not require a smartphone connection for core features.

Technology enthusiasts consider lightweight AR glasses as one of the most important potential successors to smartphones. If Snap can convince consumers that AR glasses are useful for everyday tasks, it could accelerate investment across the industry and encourage competitors to bring more advanced products to market. The company also intends to integrate artificial intelligence features that can understand a user’s surroundings and provide context-aware assistance…

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Specs will include transparent AR displays that project digital information directly into the user’s field of view, dual Snapdragon processors, multiple cameras and sensors for spatial awareness, and support for prescription lenses. The glasses offer a 51-degree field of view, display millions of colors, and provide approximately four hours of battery life, with a charging case extending total use to roughly twenty hours. 

According to Snap, the glasses will support activities such as navigation, gaming, web browsing, video capture, and collaborative AR experiences. One notable feature, called EyeConnect, allows two users wearing Specs to launch shared digital experiences simply by making eye contact. While the high cost of Specs will likely be a barrier for many consumers, Snap, like Meta and Apple, appears to be targeting wealthier buyers with what they are advertising as a more high-end product.

Meta has achieved a degree of early success with its Ray-Ban smart glasses, while companies including Google and Apple continue investing heavily in AR and mixed-reality technologies. Snap’s product is considerably more expensive than Meta’s eyewear, which starts around $350, though it remains less expensive than Apple’s Vision Pro headset. Wearable technology in general continues to be a growth industry, especially for younger consumers.

Snap has offered several earlier iterations of AR glasses, including the launch of Spectacles in 2018, with a more refined version hitting the market in 2019. Neither of those AR glasses did well in terms of sales, but Snap believes that better capabilities will attract more buyers.

What sets Specs apart from other AR glasses is the ability to use those glasses to interact socially with people around you, provided of course, that they are also wearing Specs. By adding a social dimension to AR glasses, Snap could usher in a new era of AR technology, but they will have to contend with an already crowded market increasingly dominated by a handful of major companies like Meta and Apple.

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