The Trump administration announced two new food policy initiatives that officials say are intended to increase transparency and strengthen oversight of the U.S. food supply as part of the Make America Healthy Again agenda. Health and Human Services Secretary Robert F. Kennedy Jr. said the administration has proposed a new rule requiring food manufacturers to notify the Food and Drug Administration whenever they determine an ingredient is ‘Generally Recognized as Safe,’ or GRAS.

Under the current system, companies can reach some GRAS determinations without notifying the FDA. Kennedy said the proposed rule would end that practice, giving regulators greater visibility into substances entering the food supply while expanding the public record of those determinations.

The administration also submitted the federal government’s first official definition of ‘ultra-processed foods’ for final review in coordination with the Department of Agriculture. Kennedy argued that processed foods contribute significantly to chronic disease and obesity, pointing to high consumption rates among both adults and children, arguing that nearly 60% of the American diet is made up of ultra-processed foods, with it being closer to 70% for some children.

Since 1958, manufacturers have been allowed to decide for themselves that certain ingredients are safe without necessarily notifying the FDA. Requiring those determinations to be reported would give regulators a much clearer picture of what companies are adding to food while also establishing a large public record for consumers, researchers, and lawmakers alike to examine…

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A federal definition of ultra-processed food would also give agencies a common standard for research and regulation. As of now, there is no uniform government definition, making it substantially harder to compare studies or build consistent nutrition policy. But once a standard is established, everything from school meals to food labeling and dietary guidance will be gutted and re-established.

For the past several decades, federal health policy has heavily focused on treating chronic illnesses after they develop. Kennedy is instead arguing that preventing those conditions before they ever begin starts with closer scrutiny of the food supply itself.

If companies know ingredient decisions will receive closer scrutiny, product development could begin much earlier with regulatory compliance in mind rather than treating it as a final step before products reach store shelves.

Manufacturers may think it wise to rethink which additives are worth keeping, which ingredients create unnecessary controversy, and whether simpler formulas provide a competitive advantage. While this will undeniably have a tangible effect on ingredient lists themselves, companies are also likely to reconsider what products they decide to bring to market in the first place.

Another benefit is that shoppers may have clearer information about the food they buy, instead of relying on marketing terms such as ‘natural’ or ‘healthy,’ which have little to no regulatory meaning. Stronger reporting requirements and standardized definitions could force companies to compete not only on price and taste, but also on how transparent they are about the ingredients they use and the decisions behind them.

*Disclosures

Mode Mobile recently received their ticker reservation with Nasdaq ($MODE), indicating an intent to IPO in the next 24 months. An intent to IPO is no guarantee that an actual IPO will occur.

The Deloitte rankings are based on submitted applications and public company database research, with winners selected based on their fiscal-year revenue growth percentage over a three-year period.

The gain figures are based on Palantir Technologies’ IPO in September 2020 and its share price as of August 4, 2026 close, using adjusted closing data from Yahoo Finance.

Please read the offering circular at invest.modemobile.com. This is a paid advertisement for Mode Mobile’s Regulation A Offering.

*Mode cumulative revenue includes full year revenue of businesses acquired in 2025.