OpenAI Launches New Agentic Web Browser Atlas

What Happened?

OpenAI launched its new agentic web browser Atlas, which can perform many of the functions of a personal or administrative assistant in addition to handling internet browsing. According to OpenAI’s website, a web browser built with ChatGPT takes us closer to a true super-assistant that understands your world and helps you achieve your goals. 

OpenAI also claims that Atlas can get smarter over time by using browser memory to add context and improve functionality with increased use. The company also claims Atlas is better at researching and analyzing, automating tasks, and planning events or booking appointments while you browse.

Why it Matters

Atlas is a web browser with Chat GPT at its core, which gives the AI feature the ability to go with a human user everywhere they go online. For those who use Atlas, instead of browsing online then completing tasks such as scheduling trips or gathering research on their own, Atlas can do that automatically. The main value of Atlas is the ability to complete work without direct human attention, which could make the browser useful to entrepreneurs seeking to run businesses alone.

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Known as ‘solopreneurs,’ individuals who want to run businesses by themselves could find a program like Atlas to be useful because it can perform several tasks such as those normally done by research, personal, or administrative assistants all rolled into one. Instead of hiring one or more human assistants, the idea is that solopreneurs can use Atlas for a single subscription price, which is much less than paying a human employee would be.

In addition to solopreneurs, middle and upper managers could also find value in the ability of Atlas to create power point presentations, write or edit speeches, or conduct research then summarize the findings. While those features could be useful time savers for managers or executives, the effort it takes to do those tasks themselves can sometimes lead to new discoveries. For example, while researching a problem themselves, a manager might think of something new and gain an insight they would not have found had they delegated to an AI program like Atlas. 

According to the Verge, when a user clicks a link from a search result in Atlas, it’ll automatically display a split-screen with the webpage and the ChatGPT transcript, with the goal being to display a ‘companion’ at all times, employees said. Though a user can turn off the split-screen if they’d rather. If that feature became widespread it could change the way people navigate the internet. 

How it Affects You

While the ability to delegate repetitive, dull, or time-consuming tasks to a program like Atlas could be a time saver for users, it also raises questions about where task performing AI might go next. If AI can do mundane tasks well enough, then perhaps it could perform management functions too, potentially replacing the very audience it was designed to appeal to. Before managers and executives praise AI too much they might stop and ask if they are willingly training their own replacements.

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