Ford Investing $2 Billion to Transform Louisville Plant for Mass Production of EVs

What Happened?

American auto manufacturer Ford said on Monday it plans to invest $2 billion to transform its Louisville, Kentucky assembly plant into a facility to mass produce electric vehicles, or EVs. Ford issued a press release saying the company is planning to begin mass production in 2027 of an entire generation of affordable EVs, including an EV truck that will cost $30,000. 

Ford CEO Jim Farley said, ‘We’re doing so many new things I can’t tell you with 100% certainty that this will all go just right, it is a bet. There is a risk.’

Why it Matters

Sales of EVs have grown worldwide in the past decade, especially in Asia and Europe. The United States has seen slower growth in EV sales than Europe or Asia, but sales in the first quarter of 2025 were still up 11.4% from 2024 according to Cox Automotive. Meanwhile Ford’s own EV division reported a $1.3 billion loss in the second quarter of 2025 for its two leading EVs. 

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Ford believes the risk of investing in EVs today will lead to future profits, and there are several reasons why they could be right. Most importantly, the range of EV batteries has gone up significantly while charging time has gone down. Those two factors have been the biggest obstacle to mass adoption, but now consumers are more willing to buy EVs with longer battery life and reduced charging times.

Another barrier has been a lack of charging stations. According to the U.S. Department of Energy, the number of charging stations in the United States has doubled since 2020 and is expected to double again by 2029. The lack of filling stations for gas powered cars was a barrier for car buyers in the early twentieth century, but that was overcome by the establishment of a gas station on every corner. Similar networks of charging stations are springing up in cities and towns across the country.

Finally, as the demand for EVs has increased, the manufacturing process has been improved and refined to allow for mass production. Ford’s new process at the Louisville plant will yield EVs that have 20% fewer parts built on an assembly line specifically designed for the unique manufacturing challenges of building electric vehicles. According to Ford the plant will be able to make more EVs for less cost while employing fewer workers. 

How it Affects You

Taken together, the improvements in EV performance, increased consumer demand, and growing support infrastructure point to a future where EV sales will continue to grow. That would seem to justify Ford’s investment in a large-scale production facility specifically designed to make EVs and not internal combustion engine vehicles. 

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