Canadian Boycott Costing U.S. Alcohol Industry Hundreds of Millions in Lost Sales

What Happened?

The Distilled Spirits Council estimated that overall exports of U.S. distilled spirits to Canada were down sixty-four percent in 2025 compared to sales data from 2024. Exports of American wine were down nearly seventy percent during the same time. According to the Wall Street Journal, the Liquor Control Board of Ontario, Canada sold $700 million worth of American distilled spirits in 2024, and this year that number is zero. 

After President Trump imposed new tariffs on Canadian goods earlier this year, Canadian wholesalers stopped placing orders for American distilled spirits and wine, and Canadian consumers stopped buying American made alcoholic beverages. 

Why it Matters

Overall, American makers of distilled spirits export $2.4 billion each year, and Canada is the single biggest export market for those products. Mike Brisebois, editor of The Whiskey Explorer, said of Canadian consumers in 2025, ‘The general theme was that they were boycotting the U.S.’ Canadian government officials, industry representatives, and citizens agree, the boycott of American alcohol in Canada is solely in response to the tariffs imposed on Canada by the Trump Administration. 

Palantir’s 2,500% vs the 32,481% story no one’s talking about

Anyone who invested in Palantir at IPO in 2021 could be sitting on 2,500% gains right now.

A great return, but that’s already in the past.

And while Palantir was climbing, another company was building something potentially more explosive.*

Mode Mobile has already delivered 32,481% revenue growth before even going public.

Mode has: 

● 50M+ users
● $325M+ paid to users
● $75M in real revenue
● Nasdaq ticker secured for potential IPO
● Pre-IPO shares available at just $0.30/share

Mode’s model pays users for their screen time and turns Big Tech’s free data mining play into a cash-generating engine for everyone.

Palantir now trades at 245× forward earnings, which means Wall Street has already priced in massive expectations.

But Mode?

Still private.

That means the market hasn’t had its say yet.

Right now, everyday investors (not just insiders) can get Mode shares at early-stage pricing.

When the Nasdaq ticker goes live, that window could close fast.

Palantir’s moment has passed.

Mode’s may just be starting.

But their pre-IPO offering is over 95% full…

>>> See how to get Mode pre-IPO shares before the round closes

While the Trump Administration has touted the tariffs as a revenue source for the U.S. government, the administration has said little about what countries have done in retaliation. Canada is not alone in retaliating against U.S. tariffs. European Union countries and China have imposed a wide range of reciprocal tariffs as well, which have reduced sales of U.S. exports to those countries and increased prices for American consumers. 

Sales of American alcohol in Canada haven’t stopped completely. Some Canadian consumers are willing to pay up to twenty-five percent increases in prices from last year to buy American liquors and wine. In a few locations, Canadians have been bulk buying U.S. made liquors out of fear they won’t be able to find them for much longer. But overall, the vast majority of Canadians have either stopped buying U.S. made liquors or cut back significantly. 

The loss of liquor and wine sales to Canada is already hurting not only the major companies that make those products, but also family-owned wineries and distilleries. Gretchen Roddick of Hope Family Wines told the Wall Street Journal their sales to Canada were down ten percent compared to last year, and ‘It’s definitely going to hurt us personally.’ For the smaller operations, a few million in losses can be devastating. 

How it Affects You

Though recent trade deals with Europe and Asia have stabilized markets, places like Canada still resent U.S. tariffs and consumers there have altered their purchasing behavior accordingly. The Trump Administration’s tariffs will probably increase revenue for the U.S. government, but those increases will be built on the backs of losses by American exporters. 

*Mode Mobile recently received their ticker reservation with Nasdaq ($MODE), indicating an intent to IPO in the next 24 months. An intent to IPO is no guarantee that an actual IPO will occur.

The Deloitte rankings are based on submitted applications and public company database research, with winners selected based on their fiscal-year revenue growth percentage over a three-year period.

Please read the offering circular and related risks at invest.modemobile.com.